The arrow from A to Z, symbolizes what Amazon is known for selling everything under the sun. It also serves as a smile, making the company feel friendly and approachable.
This logo of Atlanta Falcon doubles as an actual Falcon, and an ‘F’ for Falcons.
This logo of Baskin Robbins subtly incorporates the number “31” that was a big part of their older logo
The Chick-Fil-A logo incorporates an illustration of a chicken with the ‘C’ in ‘Chick-Fil-A’ in a not so hidden way.
This logo of Eighty 20 was complicated to figure out; the blue squares represent 1’s and the gray squares represent 0’s. This makes a 1010000 sequence on the top line, represent eighty in binary, and the bottom line reads 0010100, which represents 20 in binary.
In the Families logo, the ‘i’, ‘l’, and second ‘i’ are all different sizes, representing the father as the long ‘l’ and the mother as the longest ‘i’ followed by the child. The upper case “R”s in the Marriage logo mirror each other with their ends sticking together, representing the bond of a relationship.
At first glance it’s hard to find the symbolism in this logo, but if you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.
This online food delivery logo includes a combination of the internet key @ with a fork, representing food as well as the first half of the name fork, making the utilization of technology in food delivery very clear and obvious for the customers
The negative space in the middle creates the number ‘1’ for “Formula 1“.
Fort Worth Zoo
The red ‘fw’ for Fort Worth Zoo also creates an elephant.
Instead of using an uppercase ‘G’, the logo designers cunningly used a lowercase ‘g’ to not only represent the first letter of the company name Goodwill, but to represent a smiley face as well, giving viewers an unconsciously positive perception of the company.
This cleverly designed logo incorporates the tail of a whale, and the Hartford Whalers initials ‘H’ and ‘W’.
Many people believe that the Pac-Man symbol is hidden within the LG logo.
The Milwaukee Brewers logo uses the team’s initials (M and B) to form a catcher’s glove holding a ball.
Missouri Western State University
The Missouri Western State University‘s logo has an illustration of the school’s mascot-a griffon in the shape of the state of Missouri.
The NBC logo employs a hidden peacock looking to the right representing the company’s motto to look forward, and not back.
To Beat or Not to Beat?
Each icon within the logo of Unilever represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.
Via Rail Canada
The logo of Via Rail Canada successfully incorporates train tracks in the middle.
In this logo of Washington State University, WSU’s initials form a cougar’s head.