The worlds 10 most powerful brands

1. Google

Google

The barely 10-year-old Google is the world's most powerful brand, followed by General Electric and Microsoft, according to a survey conducted by Millward Brown's BrandZ index. The survey assigned values to various brands based on their financial strength and consumer sentiment.

The global search engine giant was started as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D students at Stanford University, California. Google Inc was incorporated on September 7, 1998, at a friend's garage in Menlo Park, California. The company, known for its innovations and stupendous growth rate, went public on August 19, 2004.

2. GE

GE is a giant US multinational, with headquarters in Fairfield, Connecticut, engaged in technology and services industries. It is the world's second largest company in terms of market capitalisation.

3. Microsoft Corporation

Microsoft Corporation is the world's largest software company, with global annual revenue of over $44.28 billion. With a brand value of $54.951 billion, it also is the planet's third most powerful brand.

4. Coca-Cola

Coca-Cola, a carbonated soft drink, was intended as a patent medicine when it was invented in 1885 by Dr. John Stith Pemberton in Covington, Georgia. It was then called Pemberton's French Wine Coca.

5. China Mobile

It is the world's largest mobile phone operator ranked by number of subscribers, with over 296 million customers. By turnover it is second to Vodafone, which owns 3.3% of the China Mobile. A state-owned enterprise, it was spun off from former monopoly China Telecom in 2000, and now has a 65% share of the highly competitive Chinese mobile market.

6. Marlboro

Marlboro then suddenly faltered badly in the market till the 1950s, when it made a rollicking comeback following the introduction of a new cowboy image for the brand. Sales skyrocketed by 5,000%. Marlboro with a filtered tip was launched in 1955.

7. Wal-Mart

Wal-Mart Stores is an American public corporation and the world's largest retailer. It is the largest private employer, the largest grocery retailer, and the largest toy seller in the United States.

8. Citigroup Inc

Citigroup Inc was formed following the $140 billion merger of Citicorp and Travelers Group on April 7, 1998 to create the world's largest financial services organisation. The company employs almost 300,000 people around the world.

9. IBM

IBM

Till 2006 it was the world's largest computer company, but has now ceded the top spot to Hewlett-Packard. With over 350,000 employees worldwide, IBM is the largest information technology employer in the world.

10. Toyota

Toyota

Toyota Motor Corporation is a Japanese multinational corporation and the world's largest auto company that manufactures automobiles, trucks, buses, and robots. The headquarters of Toyota are located in Toyota, Aichi, Japan. It is the world's eighth largest company by revenue of $179 billion as of 2006.